The right way to Create Your 1st One-page Product sales Web Site
Most one-page web sites (also called one-page sales letter internet sites or mini web sites) have only one purpose — to sell a product. My change to the one-page web site technique has been a hesitant one, ?nternet site hate reading all the product sales copy. However , the facts is not going to lie — one-page web sites written such as a lengthy sales copy are probably the most effective ways to offer you product online. Many people don’t essentially read nearly anything online. Instead, they diagnostic scan a page, searching for info that is bold, in a larger typeface size, within a different color, or in a bulleted format. Subsequently, Internet marketers have found that the most information about your product needs to capture the reader’s eyes because they scan the page.
Here’s what you need to begin:
1 . A niched product for a great easily recognizable target market. One-page web sites might be best if you have an item for a very specific niche market, like an eBook method teach a parrot to talk, an e-course on how to commence your individual bead making jewellery business, or possibly a set of Compact disks on how to educate yourself to enjoy the piano. You need to be capable of identify and describe your target market, coming from determining what the target market needs and what they’ll purchase (as well as just how much they will pay) to what books they read, what groups/associations do they will belong to, and where they will hang out both equally on- and offline. Make sure you know something special in your target market before proceeding to the next stage.
2 . Appropriate. The domain name for your one-page site will need to mirror or closely look like your merchandise name, or maybe a prominent feature of your merchandise. So , for example , if you are a hypnotherapist and you have a podcast that you’re selling on how to use hypnosis to lose weight, consequently you’d want to try and have a domain name like. Try and find the. com variation of your domain name if possible, when that’s not obtainable, seek out the hyphenated edition of the. com domain name.
Should you have an existing site, your domain can be submitted and disguised to an interior page of your website in order that it appears like a different website without having to pay for additional hosting. is just where I order all of my own domains, and so they offer domains forwarding and masking as an element of their site registration service.
If you don’t currently have a web site, it is advisable to determine what your online business needs will be in the next couple of months to determine what type of hosting and website services you might need.
several. A give-away. You have two goals to your one-page internet site: get the contact info from your visitors and convert these people into forking over customers. The easiest method to obtain speak to info out of a visitor is to create a related information product (ebook, electronic tips report, special survey, podcast or perhaps other sound file, ecourse, video, etc . ) when the content can be so compelling which the visitor gladly parts with his/her name and primary email address to obtain the free giveaway. You can also create a promotion, say a trial period for the purpose of $1, and offer access just to those who will give you their contact info. By providing you their contact information, they have become a warm lead and you will start to develop a relationship with them.
four. Your item. There are numerous products you may create to offer online. Those that are least complicated to create and require tiny investment (other than your time to create them) and are obtainable by an electronic download incorporate an ebook or distinctive report, a podcast (audio recording of the interview or perhaps telelcass), or perhaps an ecourse. Of these, should you have almost everything you need to create a great ebook. I recommend that you file format in ebook in a word handling program, just like Microsoft Term. You’ll in that case want to format that into a locked PDF document so that it can more difficult to illegally replicate. I as well encourage you to have a PDF FORMAT program that allows you to create clickable links inside your document so your buyers can simply click on websites from your e book. I prefer the Adobe Sword swallower program to create PDF docs, as Firebrick PDF includes both of these features, but there are various of cheap or free programs readily available that will permit you to convert standard word processing files to PDF file format.
To make the product more pleasing, you need to have a protective cover created. This kind of cover can in fact serve as the cover of this virtual item, and you can utilize it as a great icon in emails and your e-commerce software as a vision representation of your product. There are a variety of image artists whom create e-book and other item covers, and several bits of software you can aquire to create your own. We have never been too happy with the results from software, so that i hire Heather Colman of, who does an unbelievable job.
a few. A merchant service. In order to accumulate payments, you ought to be able to have credit card repayments online. The merchant account provider needs to give a “virtual terminal”, which permits you to enter and process orders online and interfaces with your shopping cart software program. One of the most commonly used electronic terminal is that provided by. If you do not want to invest in a merchant service, you can begin by making use of third-party cpus like PayPal or Clickbank . com, but they present less versatility than a full merchant system.
6. Shopping cart application. Ultimately, your shopping cart software might be a workhorse for you personally and enable you to automate many functions of your online business. The cart that I highly recommend is definitely,, which offers lots of flexibility in how you list and deal products, provides buyers a 24-hour download URL esciletette.com intended for downloading your electronic merchandise, has pre-installed autoresponders so that you can automatically contact your buyers, and a message broadcast function so that you can submit special sees to the clients or prospects on your list.
7. A squeeze page. A squeeze page provides the visitor use of some bit of information as a swap for visitors parting with his name and primary email address. The knowledge has been “squeezed” out of the visitor, hence the name belonging to the page. In this particular page you’ll want to have an eye-catching graphic, compelling headline, a short list of rewards that the visitor will receive in case the visitor offers you his speak to info immediately, and an application for visitors to submit to receive the info.
8. The sales letter site. This is the primary sales page of the one-page web site, containing a long sales letter with benefits of the product and testimonials more who’ve employed the product, Which formula to get writing an effective one-page sales copy site, and I use a application called Immediate Sales Letter Generator, that helps myself by requesting me a series of questions that will enable myself to create the copy to get the page. The strategy for a one-page sales letter site is generally an attention-getting qualité, a strong beginning statement, body of the notice that shapes the features and benefits of what you’re supplying, the actual offer itself, and after that asking for someone buy. Most pages are made very similarly. If you look at any of the web sites from the major Web marketers, you’ll find this kind of style applied again and again.
on the lookout for. Follow-up automobile responders. The capacity to continue to reach out and “touch” your potential customers is key in developing a romance with them so that they complete from a prospective consumer to a purchasing customer. I usually create a number of 6-10 roughly autoresponders that happen to be sent out within the 3 weeks after a purchase to evaluate in with the purchaser, in order to interest the purchaser in another item. The shopping cart provider I use seems to have autoresponders integrated. Other trustworthy autoresponder services include and.
10.. Traffic to the site. Because your site is merely one webpage, it will be practically ignored in the organic search engine ranking method. There’s not really enough happy to warrant a high ranking in any key phrase you might choose. The easiest way to travel traffic to a one-page website is to acquire keywords, or perhaps pay-per-click promotion. Google’s Google adwords, and Yahoo’s Search Marketing (formerly Overture) happen to be two of the best-known ppc advertisers. Google is probably the least complicated with which to begin.
Completing a one page website won’t happen overnight. However , with a bit of research, superb copywriting, and a marketing package in place, a one-page web site can easily become a profit centre for your business.